The programme has the following aims:

The emergence of the Asian and Middle East continents as the fastest economic growth areas over the past two decades and its expected continual growth and development in the 21st century requires an accompanying increase in the supply of competent business managers to manage and lead organizations in an increasingly globalized and networked world. The above development has led to increasing in demand for international business education programmes with certification from universities.

Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.

Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.

A coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.

Demonstrate command of a range of competencies relevant to cross-border management, including intercultural awareness and understanding.

Acquire and use a range of concepts, tools and techniques for problem solving and decision- making for analysing complex and inter-related business scenarios. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.